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Hi, I'm Sahaj

Purpose-driven Product & UX/UI Designer, with an MA in Diplomacy and a dog obsession. Most recently at Areto Labs, making digital communities inclusive for athletes, teams and fans 💪🏾

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Behind every pixel...

There's a story and a method to the madness. And at least a few scrapped ideas and coffee.

Lots of coffee.

Portfolio

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Recently brewed

Analyzer

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How I accelerated inbound sales inquiries, brand awareness and feature validation with a microsite

Online abuse

Generative AI

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Still steaming

Areto

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How I designed Areto’s core platform to help switch from event-based sales to long-term subscriptions

Hate speech moderation

Sports

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Early brew

Motivato
Surveys

How I improved employee survey completion rates from 43% to 87.6% with humour and gamification

Employee Engagement

Gamification

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Earlier brew

Motivato
Onboarding

How I increased user activation from 9.52% to 27.66% by improving the onboarding experience

Employee engagement

Onboarding

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In the media

I was selected as 1 of 12...

...businesswomen in sport for SportsPro Media’s first ever NEW ERA Programme, which aims to increase gender equity in the global B2B sports industry conversation.

In the media

I was a podcast guest...

...on episode 60 of the Data Talks Sports CPD Crash Course, talking about the challenges and solutions around online abuse in the sports industry.

In the media

I moderated a panel on...

...the power of social media in sports, with TikTok’s Global Head of Sports and Gaming, the NY Mets’ Executive VP and CMO and the CEO and Founder of Just Women’s Sports.

Interview

Interview

I was selected as 1 of 12...

Podcast

Podcast

I was a podcast guest...

Panel

Panel

I moderated a panel on...

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Publications

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A 7-question framework to optimize free trials publication screenshot

A 7-question framework to optimize free trials

This article is based on my past experience in physical retail marketing and the customer conversion parallels between physical and digital spaces.

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The Toxic Cost of Success publication screenshot

The Toxic Cost of Success

From concept to launch, I led the editorial, interviews and design for this industry report around online abuse at the Wimbledon Championships 2022 and the UEFA Women’s EURO 2022.

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NHL Pride Nights 2023 publication screenshot

NHL Pride Nights 2023

In response to “The Game Plan” from the UN / Eradicate Hate Global Summit Working Group, I led the design and editorial of this report about online abuse in professional ice hockey.

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Who is Sahaj,
anyway?

Click below for what sets me apart as a designer, what I’ve been up to recently, how I got from an MA in Diplomacy to a career in design and some other fun facts.

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