Hi, I'm Sahaj
Purpose-driven Product & UX/UI Designer, with an MA in Diplomacy and a coffee obsession. Currently at Taking Root, helping people make a living from growing trees 🌳
Behind every pixel...
There's a story and a method to the madness. And at least a few scrapped ideas and coffee.
Lots of coffee.
Portfolio
Recently brewed
Analyzer
How I accelerated inbound sales inquiries, brand awareness and feature validation with a microsite
Online abuse
Generative AI
Still steaming
Areto
How I designed Areto’s core platform to help switch from event-based sales to long-term subscriptions
Hate speech moderation
Sports
Early brew
Motivato
Surveys
How I improved employee survey completion rates from 43% to 87.6% with humour and gamification
Employee Engagement
Gamification
Earlier brew
Motivato
Onboarding
How I increased user activation from 9.52% to 27.66% by improving the onboarding experience
Employee engagement
Onboarding
Interview
I was selected as 1 of 12...
Podcast
I was a podcast guest...
Panel
I moderated a panel on...
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Publications
A 7-question framework to optimize free trials
This article is based on my past experience in physical retail marketing and the customer conversion parallels between physical and digital spaces.
The Toxic Cost of Success
From concept to launch, I led the editorial, interviews and design for this industry report around online abuse at the Wimbledon Championships 2022 and the UEFA Women’s EURO 2022.
NHL Pride Nights 2023
In response to “The Game Plan” from the UN / Eradicate Hate Global Summit Working Group, I led the design and editorial of this report about online abuse in professional ice hockey.
Who is Sahaj,
anyway?
Click below for what sets me apart as a designer, what I’ve been up to recently, how I got from an MA in Diplomacy to a career in design and some other fun facts.
